“The Platform Has Simplified Our Deliveries”

The Pong Group has nearly 30 restaurants around Stockholm and Uppsala. The company launched its e-commerce — Pong Market — in 2021, bringing delicious Asian flavor directly to their customers’ home. With their own fleet in place, they needed a technical solution to optimize routes and support their home deliveries.

Michael Zhan, CEO of Pong, explained how the company uses Gordon’s Last Mile Platform for all modules: route optimisation, customer communication via SMS and tracking pages, a driver app, customer service and dashboards.

With its new system, Pong Market enjoys automated customer contact and a good overview of deliveries.

“When an order is placed, the customer receives an SMS that we’ve picked up the goods and that the package is on its way”, Michael explained.

“The customer can then follow their goods during delivery and see on a map where the driver is. If the customer chooses to leave the package outside the door, the driver takes a photo of the package upon delivery. The photo is saved in the system with information about time and place“.

He added, “From our side, we can see where the drivers are and how far they have left. If there are any problems along the route—for example, if the driver can’t find the customer’s residence— we can see those problems and help”.

For Pong Market, the new system has meant the simplification of deliveries.

“The platform has given us an efficient, flexible solution for home delivery,” Michael concluded. “It’s easy to work with, and it helps us to save time and provide high quality service and delivery for our customers”.